I’m the first in my family to have this kind of success, so I took it upon myself to wisely navigate this success, because I wanted them to be successful, too.”įor Lamar, wisely navigating his success means not only providing employment to some of his childhood friends, but also spending and investing his money in a smart way. “Then I thought that me doing that is actually hurting people I’m responsible for. “I look back to when I was 16 years old and thought, ‘What would I do with a million dollars? I’m gonna buy this, I’m gonna buy that,'” he says. In fact, he says, his success and celebrity status have made him rethink how he spends his money. Unlike many of his peer,s who boast about jewelry, cars and their newly-acquired riches, the 31-year-old rarely talks about the material things that he can now afford. Lamar, who often refers to himself as “the greatest rapper alive,” is known not only for his poetic lyrics, but also his ability to maintain a modest lifestyle within rap’s flashy culture. On his arm he has a tattoo that says “Hustle Like You Broke $,” and says Tiffith tells him often to “always have that mentality, don’t be lax.”
He credits his hustle mentality to a lot of people, including Top Dawg Entertainment record label founder Anthony Tiffith.
“If you asked seven out of 10 people, ‘What would you do if you got the Pulitzer Prize?,’ they’d say, ‘I’d put my feet up.’ But that would make me feel I’d reached my pinnacle at 30 years old, and that wouldn’t make me feel good.” I don’t want to get complacent,” he says. “The minute I hear good news, it just motivates me to do more.
#Lamar hustl professional#
While his early accolades would be enough to make anyone feel proud, Lamar tells Vanity Fair that each professional achievement motivates him to keep going and not be content with his success. Not only has he sold more than 17.8 million albums, but he’s received 29 Grammy nominations, 12 Grammy wins and most recently made history as the first rapper to win a Pulizter for his 2017 album, “DAMN.” Rapper Kendrick Lamar has made leaps and bounds since coming on the scene with his debut album “Section.80” in 2011.
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